- Day 1- March 11: Founding Partners- PartnerUp content and dinner; All Attendees- Welcome Happy Hour @ 4pm
- Day 2- March 12: All Attendees- general sessions, breakout sessions, Awards Ceremony, and Sidechella party
- Day 3- March 13: All Attendees- keynote, general sessions, ending at 1pm, optional opt-in workshops in the afternoon
- Reserved Seating Table @ General Session: You and 7 guests will have an up-close, tableside view of Side x Side' general session.
- Reserved Seating Chairs @ general session: Directly behind the Reserved Seating Tables, the first two rows in the central sections of General Session will be reserved for you.
- Tuesday, March 11: Drinks at the Welcome Happy Hour, PartnerUp Dinner (founding partners only), and coffee/espresso drinks throughout the day
- Wednesday, March 12: Continental breakfast, buffet lunch, dinner stations, and coffee/espresso drinks throughout the day
- Thursday, March 13: Continental breakfast, grab-and-go lunch, and coffee/espresso drinks throughout the day
All Your Burning Questions, Answered
About Side x Side
What is Side x Side?
Side x Side is our annual industry event, dedicated to celebrating the Side community and bringing its value to life. It is a special, intentional time to gather together, learn from one another, and recharge.
When will Side x Side 2025 take place?
Side x Side 2025 will take place March 11-13, 2025.
Where will Side x Side 2025 be held?
Side x Side 2025 will be held at the Westin Rancho Mirage Golf Resort & Spa, near Palm Springs.
Side x Side Ticketing
How do I go about registering if I’m a founding partner receiving a complimentary ticket, but also want to register my team using the group discount?
Register for your complimentary ticket first and check out. Then, register your team using the group registration flow.
What’s included in each of the event experience add-ons?
What is the Side x Side cancellation policy?
You may transfer your Side x Side ticket to someone else for free anytime by notifying us in writing at sidexside@side.com or selecting “Manage Registration Details” in your confirmation email and updating your registration.
You may cancel your registration for a full refund up to 30 days pre-event by notifying us in writing at sidexside@side.com or selecting “Request Cancellation” in your confirmation email.
If your notice of cancellation is received beyond 30 days pre-event, you will receive a 50% refund.
The Side x Side Experience
When will Side x Side Awards qualifications be announced?
We’re reimagining the Side x Side Awards, qualifications, and onsite awards ceremony. We will be announcing awards qualifications in the coming months. Be on the lookout!
Will there be any downtime during the conference?
Any time not scheduled as part of the Side x Side agenda is considered leisure time for Side x Side attendees.
What is the dress code for Side x Side?
Business casual is appropriate for all daytime conference functions. For the Sidechella Thank You Party, you may wear whatever you feel comfortable in – casual or dressy.
Can I bring a guest to the Sidechella Thank You Party?
Please reach out to sidexside@side.com with this request.
Transportation, Accommodations & Meals
Will air transportation be covered by Side?
Air transportation expenses are the responsibility of each Side x Side attendee.
Will ground transportation be covered by Side?
Ground transportation to the Westin Rancho Mirage will be at the expense of each attendee. All Side x Side events will be hosted onsite at the Westin Rancho Mirage, so ground transportation will not be necessary once you arrive at the resort.
What does parking at the hotel cost?
Parking at the hotel is complimentary for Side x Side attendees.
Will hotel expenses be covered by Side?
Hotel expenses are the responsibility of each Side x Side attendee.
Can I extend my stay at the hotel at the discounted rate?
Yes, you can! We have a negotiated rate at the hotel from March 5-17, 2025. Space is limited and on a first come, first served basis.
Will I have access to resort amenities?
Yes, you will. Access to the fitness center, pool, spa, golf course, and bicycle rentals is included in your stay. While attendees will be responsible for any associated costs, you’re entitled to 15% off golf and spa services!
Who do I contact with hotel-related questions?
Contact the Westin Rancho Mirage at 760-328-5955. Reference that you’re with the Side x Side group, attending the conference the week of March 10, 2025.
What food and beverages will be provided at Side x Side?
Side will provide the following food and beverages:
